Why posting is completely pointless.
If your account doesn’t have a minimum of 20,000 views, something is wrong.
We’ve all seen it, businesses that explode ‘overnight’ with viral videos. Everyone tells you that you need to post if you want to grow your business.
But this is the issue.
Most businesses in Melbourne get stuck posting low-impact content with no result. Online clutter with no meaning.
Some people think this means they need to post more. Others? They just give up.
If your content doesn’t have a reason to exist, and it provides no value outside generic advice, it won’t move anyone. They do not care.
This is what you need to think about before posting:
Will this engage, amuse or relate to my ideal customer/client?
What is the message I am trying to consistently convey?
Is this unique/creative/valuable?
If you’re still unsure where to go from here, it’s time to think deeper about your business and brand.
Organise a time to chat with us about your goals. We specialise in marketing solutions, including social media strategy and content creation.
The solution isn’t always expensive, and good results? Sometimes they’re free.